Comparing Wal-Mart in the U.S. and Unilever Company in U.K Essay

Comparing Wal-Mart in the U.S. and Unilever Company in U.K - Essay Example The two companies have similarities in their undertaking of the day to day functions and also in their formation. First is that both have their constitution in place that governs its operation. This helps the company not to act ultra vires which are an offense and the company could be held liable. Second is that both are legal corporations that are independent of its stakeholders and liable for any illegal activity. The company in both U.S and U.K are viewed as a legal person who can contract and be liable for any breach (LEIDEN UNIVERSITY & RICKFORD, 2003). The third is that both companies are multinational companies that have gone global in their operations. This has been made successful by the availability of good management structures within the companies that are able to embrace changes in technology hence gaining competitive advantage (TYSON, 1997). Next is that their major aim to maximize their profit be reducing cost and maximizing output in all their operations. Being able to develop from tiny companies to very large multinational companies is key evidence that they have been able to maximize their shareholder's wealth. Fifth is that they both have embraced different managerial styles from different scholars. For example, both companies have embraced the division and specialization of work within their companies. This includes different departments with employees who can perform the task involved more effective and efficient ways. In both companies, the major target is the consumers.

Amazon's Kindle Fire Aspects of Consumer Behavior Research Paper

Amazon's Kindle Fire Aspects of Consumer Behavior - Research Paper Example In this paper, we shall elaborate on these aspects and how they affect the marketing of Amazon’s Kindle products. The very first aspect that those marketing the Kindle product should consider is the fact that the product should be built or created to be more efficient than those of rival companies. This is essential for the marketing of the product because consumers tend to consider efficiency when buying a product. Consumers may prefer to go buy a product which is fast and wastes less time when they are using it even if the product is more expensive than similar products from other companies. The company should work on improving the speed of products if it intends to attract more consumers by promoting the efficiency of its products. Another aspect of marketing which should consider consumer behavior is the frequent changing of how the product is packaged. Consumers tend to believe that the products with a look that is new and different from the previous one is better. Amazon should therefore ensure that the look of its Kindle products is changed frequently to ensure that consumers are kept interested in them. New tools should be incorporated into the new forms of the product to make its use easier and this can be made a basis upon which the product is promoted (Poole, 2011). Consumers tend to prefer portable products which they can use anywhere at their own convenience. The Kindle products should be made more portable than they already are so that its marketers can use it as a strategy for marketing the product. Consumers are more likely to want to buy a portable product because of the ability to use them in any situation. They can read an eBook anywhere at any time and this can be used as a marketing strategy when promoting this product. The best marketing strategy which considers consumer behavior is the promotion of the product as being cheaper than those of rival products. The company should ensure that the prices of its products are lower than